IF YOU’RE a smartphone app developer and looking for a path to cheap fame, Apple has some good news for you.
The tech giant is in the process of launching its very own reality TV show: Planet of the Apps.
A casting call for the show was put out this week looking for developers over the age of 18 who are keen on making smartphone apps for the Apple environment.
Earlier in the year, Apple announced it was planning on launching its first original TV series and the world now knows a little more about what that’s going to look like.
The show will be co-produced by a newly formed company owned by reality TV guru Ben Silverman known for The Biggest Loser and Howard T Owen who worked on MasterChef Junior. Musician Will.i.am is also on board for the project.
The original program will follow “how apps are developed and created and incubated”, Mr Silverman said.
In a statement published by tech blog 9to5Mac, the pair outlined their vision for the show.
“Planet of the Apps will give app creators the chance to break through and share their ideas with the world. This is an exciting format that taps into what is driving culture today. We can’t wait to see the groundbreaking ideas accepted for the show grow into viable businesses.”
The ascent of Netflix and the fragmented market of content providers spawned by internet-based services has seen a rise in companies keen to produce their own original content.
Earlier in the year when Apple announced it was going to create the TV show, the company’s software and services boss Eddy Cue said Apple was not moving wholesale into the production of original content.
“This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that,” he told the New York Times in March.
However last year rumours were circulating that Apple was exploring the idea of pursuing an original content division and was in talks with a number of leading television companies about launching an internet-based TV service.
It’s possible the success of the forthcoming show could determine the extent of Apple’s potential foray into original content.
The casting call for the Planet of the Apps show will be accepting online applications until August 26 with filming set to take place next year.
According to the show’s website, the contestants will receive “hands-on guidance from some of the most influential experts in the tech community, featured placement on the App Store, and funding from top-tier VCs.”